Real Estate Library

Realtor® Magazine

This is the official publication of the National Association of Realtors®. All members of NAR receive a subscription automatically as a member benefit. Non-members can subscribe for U.S., Canada, and International. Read more.

RealtyTimes.com

Nearly half a million consumers and Real Estate professionals visit Realty Times online each month to read the latest news, advice, and market conditions from this talented staff of award-winning columnists. Content is updated daily and covers a wide range of topics which makes Realty Times a must-read site for anyone involved in Real Estate. Read more.

So You Think You Want A Website: Internet Marketing 101 for Real Estate Agents

This step-by-step ebook for do-it-yourself Internet promotion covers these topics and more: Where to find a FREE full-featured real estate website. Why launching a site is just the beginning. Identifying and composing two essential pages. Introduction to domain names, search engine optimization, site submission, generating traffic, keywords and meta tags. The “top-placement-on-Google” scam. Basics of directories, link exchanges, blogs, forums, free ads, free publicity and more. Dan Gooder Richard, Author of Best Seller, Real Estate RainMaker Guide to Online Marketing, says, “Any agent seriously considering a website should start with this book…” Read more.

FREE: The Secret to Doubling Your Business

Real estate marketing veteran, Shawn Meldrum, hands you one of the keys to success in the real estate business for FREE…because he knows you will come back for more once you see just how powerful his marketing strategies and techniques truly are. Sign up for Free Newsletter to download Free Ebook. Read more.

The Millionaire Real Estate Agent

In the real estate industry, your limits are truly self defined. How high do you set your limits and how will you get there? Anyone who wants to turn their real estate practice into a highly successful business must understand the fundamental models that drive the best real estate agents in the industry. These models are revealed and explained in this best seller by Gary Keller, co-founder and chairman of the board of Keller Williams Realty International. Read more.

Real Estate Rainmaker®: Successful Strategies for Real Estate Marketing

Real Estate Rainmaker® introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System®. This is your opportunity to learn key components that you can put into practice immediately. Read more.

Make Millions Selling Real Estate

Making serious money doesn’t happen over night, but this book by Jim Remley details how agents can completely and forever change how they work, leap-frogging over more experienced agents to become true superstars—shaving years off the “pay-your-dues” period and reaping the benefits while you’re still young enough to enjoy them. Featuring eye-opening insights from top agents and brokers, Make Millions Selling Real Estate shows how the top earners do it and reveals secrets it might otherwise take an entire career to learn—and that many agents never learn at all! Read more.

Bubbles, Booms, and Busts

No one knows more about real estate than Realty Times Editor Blanche Evans. In “Bubbles, Booms, and Busts,” Evans explains how ever-changing cyclical and regional real estate conditions can translate into benefits that go beyond just knowing the best time to buy and sell. Readers will learn how local bubbles and busts can help them find employment opportunities, plan retirement, pinpoint relocation sites, formulate long term investment strategies, and more. Evans offers a readable, objective evaluation of how demographics, cultural diversity, immigration, as well as hidden risk factors, can present problems as well as lucrative opportunities for savvy investors. Read more.

How To Become a Power Agent in Real Estate

Based on the outstanding success of Darryl Davis’s seminar “The POWER Program,” this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales. The book is full of Davis’s surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller’s and buyer’s concerns, maintaining a winning attitude, and generating more sales in less time. Read more.

Professional Real Estate Problem Solving Using the HP 12C

Author John A. Tirone is an attorney who specializes in real estate law and investment analysis and currently teaches Real Estate Transactions in the Legal Assistant Program at Oakland University, Rochester, Michigan. He has translated his hands-on classes into a book that not only explains how but why. If you’re just learning the HP-12C, do youself a favor and get this book. Read more.

21 Things I Wish My Broker Had Told Me

Frank Cook has written a straightforward book about what it’s like to be a real estate agent and what it takes to be successful. He interviewed top producers and asked them what they wish their brokers had told them when the were rookies. You’ll find insight and humor along with practical advice that can put you on the right path to success. Read more.

The Complete Guide to Your Real Estate Closing

Suited to the experienced real estate professional or first-time home buyer, this book explains buyer and seller money-saving strategies, escrow accounts, title search and title insurance, closing documents and paperwork, last-minute sales price adjustments, closing costs and more. Author Sandy Gadow is a nationally recognized expert on escrow and closing practices, a columnist for the Wall Street Journal’s online real estate website and guest on CNN Financial News. Read more.

Endless Referrals (Third Edition!)

How do you maximize your marketing effort without busting your budget? Repeat and referral business! While this book by Bob Burg is not specific to real estate, it is a primer for recognizing and capitalizing on every networking and referral opportunity that may be passing you by. Identify the profitable contact, overcome your fear of rejection, and dramatically increase your business. Read more.

Killer Customer Care

This no-nonsense look at the essentials outlines strategies for gaining the ultimate competitive advantage: loyal customers. As the author points out, it costs more to attract a new customer than to keep a previous customer coming back. Read more.

Marketing Your Services

If you’re like many in the industry, marketing yourself to prospective home buyers and sellers is your least favorite part of the job. This book will not only show you how to successfully make self-promotion an automatic part of your work, it will show you why and how marketing can be comfortable for you. Read more.

The Little Book of Business Wisdom

This compendium by Peter Krass gathers advice from 50 successful individuals from the past and present who have a thing or two to say about handling yourself in business. The personal guidelines provided here are based on personal experience, and they are arranged into eight chapters by broad topic, including Management Principles, Leadership Secrets, and Maxims for Life. Read more.

Power of Full Engagement

The authors offer a program based on athletic coaching programs aimed at stressed individuals who want to find more purpose in their work and ways to better handle their overburdened relationships. Balancing stress and recovery and managing energy is critical in all facets of our lives. Read more.

Life Matters

The writers co-authored First Things First with Stephen Covey (The Seven Habits of Highly Effective People), and here they cover creative ways to successfully balance four major aspects of life: family, money, work and time. The premise of their program rests on what the authors call three gotta do’s: validate expectations, optimize effort and develop navigational intelligence. This thoughtful self-help manual is not a quick read, but its advice is sound and can easily be applied to daily life. Read more.

Power of Focus

No matter how they earn a living, most people are looking to achieve more in less time, while earning enough money to live comfortably. This book reveals the proven techniques thousands of people have used to attain all of the money they wanted while living healthy, happy and balanced lives. The Power of Focus, from the co-authors of the bestselling Chicken Soup for the Soul, is a practical no-nonsense guide that shows readers how to reach their business, personal and financial goals without getting burned out in the process. Read more.