Real Estate Marketing

Advertising/Marketing

Gooder Group Rainmaker Lead System — Dan Gooder Richard’s famous Real Estate Rainmaker™ systems have a proven track record of generating leads for agents. Rainmaker™ books and CDs reveal the inside secrets that mean better results with fewer marketing dollars. Avoid costly mistakes and protect yourself from fluctuations in the housing market. Find financial independence and a comfortable retirement. Visit the Gooder Group website to review products for every element of your marketing strategy: websites, postcards, flyers, newsletters, brochures, handbooks, ads and letters.

Hobbs/Herder Advertising — Considered the national leader in real estate advertising and marketing, Hobbs/Herder covers ever aspect needed to build a highly successful real estate career. Branding, logos, personal brochures, fliers, postcards, websites, ad campaigns, TV commercials, listing service systems, seminars and coaching. If you’re serious about becoming a top producer, start with Hobbs/Herder.

In Touch Today — Marketing solutions for real estate agents. Postcards, greeting cards, print and digital newsletters. Now you can be free to focus on your job exclusively without spending time sending out mailings or managing your database! Whether you’re up-to-date on your customer list or your client files are still in a shoebox, we’ve got a program to fit your needs and handle your marketing automatically. Read our Testimonials section to see how our customers describe their success using our time-saving systems and professional materials.

Call Capture Systems

AdTrakker — This advertising and information hotline was originally designed specifically for the Real Estate industry to accurately track advertising results. Each AdTrakker provides a personal toll-free number, 100 unique information extensions, an innovative system for tracking advertising responses, smart follow-me, detailed call statistics, fax-on-demand, and more. All this is available in a powerful, easy of use, and surprisingly affordable service.

Proquest Technologies — Proquest Technologies specializes in showing real estate agents unique and unconventional ways to promote and market their businesses to create competitive advantage. Along with the proven call-capture system, you also receive New Rules Real Estate Marketing Course™ with examples for homes magazines, newspaper, direct mail, postcards, farming newsletter inserts, business cards, follow-up letters, recording example scripts, “free educational reports,” follow-up scripts…just about everything you could possibly think of is in this package!
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FSBO Websites to Generate Leads

Why would you want to have a FSBO website? Because FSBO sites generate leads from prospective buyers and frustrated sellers. Partner with a loan officer and let the lender make the initial contact.

HomesByLender.com — HomesByLender.com is an established For-Sale-By-Owner website company created by a experienced loan officer. This is a fast, professional website that will impress FSBOs and be a snap for potential buyers to navigate. HomesbyLender.com websites rank well in Google search results, usually appearing in the middle or near the top of the first page. This is an important consideration since, not only will you have your site up and running in minutes, but you’ll benefit from HomesbyLender.com’s consistently high page rank. HBL requires no long-term commitment, working strictly on a month-to-month basis. Training, scripts, support and an active forum are designed to give members a jump start on the road to success. If you work what HBL offers, you’ll never go back to ordinary prospecting again. For info, visit the website and select “Mortgage Members” under Resources.

HomesByOwner.com — HomesByOwner.com comes from a different angle as an online FSBO magazine. You and your lender partner have the choice of selling FSBO listings that can include a Yahoo ad and a virtual tour. This income alone could pay for your monthly fee. Or you can offer basic listings for free. You choose how to market your website. HomesbyOwner.com websites appear in the middle or near the top of Google searches. This is valuable placement for a site you can have today for any open territory! Training and support are critical for success, and FSBO guru, Bill Burns, is among the best in understanding and sharing how to get the most from your investment. To reserve exclusive rights to your HomesByOwner.com territory for a year, contact them today. For info, visit the website and select “FSBO Businesses.”

FSBO3k.com — FSBO3k.com is a lead-generation site growing in popularity. Unlike the two FSBO lead-generation sites listed above, FSBO3k still has some of the hottest cities available for real estate agents and loan originators looking to expand their business. The site developer, a former loan originator, found a niche early in his lending career by marketing to for-sale-by-owners and sharing leads with Realtors®. The FSBO3k marketing system he developed is now available to real estate agents and loan originators around the U.S. interested in generating leads. It includes the FSBO website where you can help sellers list their homes, plus scripts and sample materials. For info, visit the website.
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Real Estate Directories

A directory listing is usually the least expensive way to place your contact information online. Directories may provide an opportunity for new leads since they could generate traffic (attract potential customers). If your directory listing includes a link to your web page or website, it could also improve search results for your page or site. Directories may be cluttered with ads and banners, but if they’re FREE and attracting visitors, you have nothing to lose. Following are examples of directories:

LoanInfoHome.com — FREE directory, offers “mini-page” with photo upload. Include a live link to your GoGetRealEstate web page for another “needle in the Internet haystack.” Site includes mortgage industry and borrower news to attract visitors.

AgentReferralNetwork.com — This is the largest group of real estate directories online, including the most popular, REALS.com. You can choose one directory and a basic listing for $19.95 or a premium listing for $99.95. Or choose from several packages with listings in up to 25 ARN directories.

ABCRealEstateDirectory.com — Listing in this nationwide real estate directory is FREE with a reciprocal link from your website.
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Websites for Real Estate Agents

Point2Agent.com - FREE/NO hosting fees/NO strings! Self-managed template websites with more features than most paid sites including unlimited listings with up to 15 photos each! Upgrades available. For do-it-yourselfers, check out this ebook, “So You Think You Want A Website: Internet Marketing 101 for Real Estate Agents.”

Alamode.com - $299/year. Self-managed template websites. Nice features.

Avicy.com — $29/month. Self-managed template websites. Optional custom design, affordable upgrades, and friendly tech support.

Myers.com - $199 setup + $39.95/month. Self-managed template websites. Upgrades available.

AdvancedAccess.com - $599 setup + $39.95/month. Self-managed template websites. Upgrades available.

AgentImage.com - $499 setup +$40/month. Self-managed template websites. Upgrades available.

Real Estate Webmasters - This company specializes in custom real estate websites that rank well in search results. If you’re planning to put the bulk of a good-sized budget into Internet marketing, start here.

Find Your Domain Name — Search for your domain names and secure them today. At GoGetName.com, you’ll find domain names for only $8.95/year, so you can buy more than one! You’ll also find generic website templates, hosting services, traffic building tools and more.

ActiveRain.com — Want your own blog? ActiveRain is specifically for the real estate industry. Easily start your blog today and join this active community. Find tips on all aspects of your business and communicate with other agents. It’s all FREE!
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